the personal MBA

145 د.م.

Title : the personal MBA

Writer : JOSH KAUFMAN

Publisher : Penguin

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The personal MBA is a book that combines all of the business concepts you can expect from an MBA, for the price of a book. In this episode we cover the 5 parts of a business: Value creation – discovering what people need or want, then creating it. Marketing – attracting attention to build demand.

المؤلف

JOSH KAUFMAN

الناشر

Penguin

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